“After delving into the theme of Afrofuturism for its Fall/Winter 2019 collection, Daily Paper continues to let the forward-thinking concept guide its inspiration for Spring/Summer 2020. “Nostalgia Meets a New World” is the guiding motto for the Amsterdam-based brand’s latest campaign, which spotlights psychedelic designs, a mishmash of prints and saturated color combos while exploring ideas of collective identity, investigation of self and the blending of the physical and virtual worlds.
Tie-dye and zebra motifs dominate the lookbook, covering pieces like jackets and maxi dresses with the bold patterns through lively all-over designs. A selection of suits in neon green and purple further the vibrant aesthetic, while items like denim jackets and blue jeans ground the assortment with more transitional styles. For texture, croc-effect PVC coats in extended and cropped silhouettes offer a luxe outerwear option. Meanwhile, staples such as graphic T-shirts and striped button-ups round out the looks with classic tops.”